Nike Waffle One
2022
As the first invention of Nike—the Waffle was born from a spirit of experimentation and imagination. To celebrate it’s 40th anniversary, Nike wanted to tell the stories of three crazy young inventors pushing the boundaries of what’s possible: satirical problem solver Minwook; e-waste (re)maker Marta; and gaming & robotics enthusiast Nina.
Client: Nike
Credit: MOX London
2022
As the first invention of Nike—the Waffle was born from a spirit of experimentation and imagination. To celebrate it’s 40th anniversary, Nike wanted to tell the stories of three crazy young inventors pushing the boundaries of what’s possible: satirical problem solver Minwook; e-waste (re)maker Marta; and gaming & robotics enthusiast Nina.
Client: Nike
Credit: MOX London
“Break the Mold”
